A model release form is a type of legal contract. It's an agreement between your business and the model. This form is designed to give you the right to use the images you take commercially, such as publishing them, featuring them on your website or selling the pictures. Model release forms generally say that your business owns the photographs and can use them however the contract mentions. These forms can also cover services by voice actors, video models, artists and performers.
Any time your business wants to take pictures of a model for commercial use, you need to obtain a signed model release form. Otherwise, models may sue you for using their likeness without permission. Always have the model sign the contract before starting the photo shoot. If you use royalty-free images from a third party for an ad campaign, you can ask to see a copy of the model release form to avoid potential legal liability down the road.
It's smart to customize model release forms to the specific circumstances and needs of your business. Having important details clearly in writing helps you avoid misunderstandings or legal hassles. Include the model's name, your business's name, permission to use the model's image in any materials and permission to digitally alter the images. The contract should make it clear that you own the images completely and also specify any compensation provided in full.
